CTC Stakeholder Workshop

As part of the Changing the Conversation project, on November 30 and December 1, 2010, the National Academy of Engineering held a workshop on engineering messaging. Some 50 individuals participated from various segments of the engineering community, including industry, engineering schools, professional engineering societies, and government. The agenda included presentations from organizations that have been using the CTC messages in their outreach, an overview of issues relevant to rebranding engineering, and a summary of what is known about large-scale communications campaigns.

One outcome of the meeting was a prioritization of action steps from of the sectors represented at the workshop.

November 30, 2010 – December 1, 2010
Keck Center
500 5th Street, NW
Washington, DC