The goal of this website is to promote broad implementation by the engineering community of the findings and recommendations presented in the 2008 NAE report, Changing the Conversation:  Messages for Improving Public Understanding of Engineering.

The project is overseen by a committee co-chaired by DuPont Chair of the Board and CEO Ellen Kullman and NAE President Charles M. Vest. Site design and architecture were developed by Diamax Information Systems Corp.  The project is funded by grant EEC-0957578 from the National Science Foundation. Additional support was provided by Yoon-Woo Lee, Vice Chairman, Samsung Electronics Co., Ltd.