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The Problem
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"Our economy, national security, and quality of life depend on engineers, so it is disturbing to see how few Americans, particularly young people, understand the importance and excitement of engineering."

The Messages
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"Adoption of the messaging from Changing the Conversation has had a dramatic impact on our engineering college’s ability to attract more diverse students, particularly women and minorities."

The Problem
Author

"This new blueprint puts ideas into action. Just as engineering helps shape the future, this new platform will help engage young people and inspire them to pursue a career that can change the world."

Changing the Conversation... with a comic strip!
What do a robotic dog and fifth-grade students have to do with Changing the Conversation? Nothing until now, when the comic strip “Bleeker the Rechargeable Dog” started featuring engineering as a topic for a classroom project.
comic trip
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Engineering Messaging . . . Huh?
With support from the United Engineering Foundation, the NAE has been working this year to find ways to better reach the engineering community about Changing the Conversation. One of the things we’re doing, with help from National Engineers Week Foundation , is develop a train-the-trainer ...
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  • Bob Hoffman
    President and Chief Creative Officer, Gearon Hoffman, Inc.
    Robert Hoffman is President and Chief Creative Officer of Gearon Hoffman, Inc., a $100 million advertising and marketing firm with a professional staff of 40 and a broad range of clients including consumer and business-to-business products and services.