Changing the Conversation Online Engineering Messaging Toolkit

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"Our economy, national security, and quality of life depend on engineers, so it is disturbing to see how few Americans, particularly young people, understand the importance and excitement of engineering."

– Chuck Vest, President, NAE

"Adoption of the messaging from Changing the Conversation has had a dramatic impact on our engineering college’s ability to attract more diverse students, particularly women and minorities."

– Jackie Sullivan, Associate Dean, College of Engineering and Applied Science, University of Colorado

"This new blueprint puts ideas into action. Just as engineering helps shape the future, this new platform will help engage young people and inspire them to pursue a career that can change the world."

– Ellen Kullman, Chair of the Board and CEO, DuPont

Obama Gets It

On Feb. 8, President Obama addressed a meeting of the Deans Council of the American Society for Engineering Education in Washington, D.C. “For every Steve Jobs, we need 10,000 engineers who maybe are working a little more quietly but nevertheless are able to create the kind of products and ...

President Obama Speaks to Samantha Garvey

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Ford's efforts in the pipeline

As I write this blog entry in July 2011 the unemployment rate is disturbingly stuck at just above nine percent, the 17 th straight month it’s been at – or very near – that number.
I can imagine it must be frustrating to employers of engineers and other technical workers to ...

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Dr. Ray O. Johnson

Senior Vice President and Chief Technology Officer, Lockheed Martin

Dr. Ray O Johnson is Senior Vice President and Chief Technology Officer of the Lockheed Martin Corporation. He currently serves as a member of the National Math and Science Initiative, Hispanic College Fund, and the Project Lead the Way Advisory Board.

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Dr. G. Wayne Clough

Secretary, Smithsonian Institution

Wayne Clough is Secretary of the world’s largest museum and research complex. He has served on the President’s Council of Advisors on Science and Technology (2001-08) and chaired the Engineer of 2020 Project for the NAE.

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Ms. Virginia Kramer

Creative Director, Keiler & Co

Virginia "Gini" Kramer is executive creative director at the advertising and public relations firm Keiler & Co. She is an award-winning copywriter with broad experience working with industries from aerospace to manufacturing to the performing arts.

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Dr. E. Jim Prendergast

Executive Director, Institute for Electrical and Electronics Engineering

Dr. Prendergast is the Executive Director and Chief Operating Officer of IEEE, the world's largest professional association advancing technology for humanity. He oversees IEEE initiatives that foster innovation and technology excellence.

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Ms. Elizabeth A. Shanahan

President and Chief Executive Officer, Society of Women Engineers

Betty Shanahan is the executive director and CEO for SWE, a 20,000-member organization founded in 1950. In addition to her work on “Changing the Conversation,” Betty sits on the JETS Board of Directors and the STEM Equity Project Advisory Board.

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Ms. Ellen Kullman

Chair of the Board & Chief Executive Officer, DuPont

Ellen Kullman is co-chair of the CTC committee. She served as president of DuPont prior to assuming leadership of the company in 2009. She had been executive vice president and a member of the company's office of the chief executive since 2006.

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Ms. Leslie Collins

Executive Director, E-Week Foundation

Leslie Collins is responsible for development and stewardship of a coalition of more than 150 corporate, government, engineering society, education, and diversity partners, representing more than 1.5 million engineers and students.

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Dr. Don P. Giddens

Dean, College of Engineering, Georgia Institute of Technology

Dr. Giddens sits on the National Advisory Council of the National Institute of Biomedical Imaging and Bioengineering of NIH, and is a Fellow of the American Heart Association and the American Society of Mechanical Engineers.

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Mr. Bob Hoffman

President and Chief Creative Officer, Gearon Hoffman, Inc.

Robert Hoffman is President and Chief Creative Officer of Gearon Hoffman, Inc., a $100 million advertising and marketing firm with a professional staff of 40 and a broad range of clients including consumer and business-to-business products and services.

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Dr. Irving P. McPhail

Executive Director, National Action Council for Minorities in Engineering

Dr. McPhail is the president and Chief Executive Officer of NACME, where he works at the nexus of practice, policy, and research in literacy education, post-secondary student success, community college leadership, and STEM education.

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Dr. Charles M. Vest

President, National Academy of Engineering

Dr. Vest is co-chair of the CTC committee. He was a director of DuPont for 14 years and of IBM for 13 years, vice chair of the U.S. Council on Competitiveness for eight years and has served on various federal committees and commissions.

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WELCOME from NAE President CHARLES M. VEST

WELCOME from NAE
President CHARLES M. VEST